AUXILIUM

Brand Universe Development
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PARENT PROJECT:
AUXILIUM

Independent Conceptual Project —
Full Creative Lead
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My Roles:
BRAND DESIGNER
ART DIRECTOR
CONCEPT DEVELOPER
NAMING SPECIALIST
CREATIVE STRATEGIST

Thematic Pillars:
WEB3 EXPERIENCE DESIGN
DIGITAL EMPATHY & HEALING
THERAPEUTIC GAMEPLAY

WHAT IF A VIDEO GAME COULD HEAL YOU — WHILE YOU HELP HEAL THE PLANET? AUXILIUM IS A SYMBOLIC ROLE-PLAYING UNIVERSE WHERE PLAYERS EXPLORE EMOTIONAL AND ECOLOGICAL THEMES — THROUGH LIVING STORYWORLDS, INTUITIVE NARRATIVE EXPLORATION, AND AI-GUIDED PERSONAL STORYTELLING.

Built as a fictional universe of eight symbolic planets, Auxilium invites players to explore alternate realities — engaging with planetary healing, emotional growth, and inner transformation through immersive narrative and interaction. Rather than following a fixed plotline, players shape evolving stories in collaboration with an in-game conversational AI storyteller. They adopt roles, interact with crafted characters and richly detailed environments, and co-create dynamic, multi-layered narratives in real time. Each experience responds to the player’s choices — becoming an intimate, emotionally layered, and psychologically resonant journey.

EIGHT SYMBOLIC PLANETS —
EIGHT WORLDS TO ENTER, SENSE, AND REFLECT WITHIN.

THE DESIGN EVOKES AN ORGANIC FUTURISM — A VISUAL LANGUAGE OF FORM AND EMOTION THAT FEELS INTUITIVE AND OPEN-ENDED.

The entire brand system — from storytelling tone to visual language — was designed to support an experience that feels both exploratory and healing. Moving beyond conventional “eco games” that rely on fear or urgency, Auxilium reframes environmental care through creativity, narrative, and gentle emotional engagement. The design cultivates an atmosphere of trust, openness, and possibility — encouraging players to focus not on the weight of global challenges, but on what they can imagine and build in response.

The name Auxilium comes from Latin — meaning aid, support, or antidote. It encapsulates the project’s entire mission: a gentle invitation to help, to heal, to uplift. The eight letters mirror the eight planets — a coded mission bridging emotional and rational realms, ancient and future knowledge, to inspire new ways of imagining interactive worlds.

Logotype:
Calm elegance
timeless minimalism
frozen contemplation
past/future
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Logomark:
Horseshoe shape
protection
luck
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Color System:
Monochrome base
emotional purple highlights

AUXILIUM’S VISUAL IDENTITY CREATES A SOFT, SPACIOUS, AND EMOTIONALLY RESONANT EXPERIENCE — DESIGNED TO INVITE IMAGINATION, REFLECTION, AND SYMBOLIC STORYTELLING. THE SYSTEM FUNCTIONS MORE AS A LIVING ENVIRONMENT THAN A STATIC BRAND — FLUID, EVOLVING, AND DEEPLY INTUITIVE.