elixir of color
Integrated Visual Campaign
Client:
bea bongiasca
team:
mariia genkina
anna wakamatsu
Integrated Visual Campaign —
Full Creative Lead
Roles:
Art Direction
Visual Concept Development
Photoshoot Production
Thematic Pillars:
COLOR AS EMOTIONAL LANGUAGE
PRODUCT-AS-EXPERIENCE IMAGERY
MATERIAL-LED AESTHETICS
Client:
bea bongiasca
team:
mariia genkina
anna wakamatsu
Integrated Visual Campaign —
Full Creative Lead
Roles:
Art Direction
Visual Concept Development
Photoshoot Production
Thematic Pillars:
COLOR AS EMOTIONAL LANGUAGE
PRODUCT-AS-EXPERIENCE IMAGERY
MATERIAL-LED AESTHETICS
WHAT IF COLOR COULD BECOME A FANTASY TO FEEL — NOT JUST TO SEE? ‘ELIXIR OF COLOR’ BUILDS A WORLD WHERE JEWELRY BECOMES EMOTION AND ATMOSPHERE — BLENDING PLAYFUL ELEGANCE WITH TACTILE STORYTELLING.
Elixir of Color creates a visual universe where saturated imagery transforms jewelry into sensory experience. Developed across digital, spatial, and editorial formats, the campaign reimagines Bea Bongiasca’s iconic pieces as sculptural moments of joy — translating product identity into a richly sensorial, material-led world. Through unified visual language, set design, and photographic direction, the campaign elevates jewelry beyond the object — shaping a layered, multi-sensory narrative that invites touch, evokes emotion, and lingers in memory.
Elixir of Color creates a visual universe where saturated imagery transforms jewelry into sensory experience. Developed across digital, spatial, and editorial formats, the campaign reimagines Bea Bongiasca’s iconic pieces as sculptural moments of joy — translating product identity into a richly sensorial, material-led world. Through unified visual language, set design, and photographic direction, the campaign elevates jewelry beyond the object — shaping a layered, multi-sensory narrative that invites touch, evokes emotion, and lingers in memory.
